Monday, June 18, 2018

Latepost: The poster kid



Dateline: 25 May 2018, UP Diliman, Quezon City

The third of eight stops in my exhibit marathon tour in the University of the Philippines, Diliman, Quezon City was at the Vargas Museum; on the ground floor was Vic Delotavo: Posters of Philippine Cinema. Based on the volume of works exhibited, Delotavo was apparently the main guy for the local film industry for poster design in his time.

This one, the movie poster of Gabun, brought back memories of my Asian economic crash unemployed days when I was mainly just helping out the family business, and office supply store and business center ran by my mom. We had a client at the store, who first required us to encode and print handwritten drafts of his showbiz-themed column for a magazine (now out of print). Then when we started offering internet access (dial-up, gasp!), the encoding extended to sending his articles to his editor via email (very sophisticated then). Then, maybe it started on a particularly bad mojo day for him, I began complementing my encoding services with copy-editing. (I couldn't resist the temptation, honestly.)

And we could write this up as a good case of building customer loyalty for a small neighborhood specialty store. Eventually, he offered me a freelance gig that involved almost all the products and services of the business center, as well as my modest graphic design and copy-writing skills: secretariat support for a teenage co-ed image and personality competition that he founded and co-produced. Not too bad, considering it was in the depressed years following the Asian crash of the late 1990s.

Why did this poster bring up that memory? Well, it also turns out that this movie Gabun's film adaptation was penned by him, Tom Adrales.


[This post is antedated: 20180622]

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